B2B marketing strategy consultancy — work in progress. Last updated: 2026-03-12.
PERSPECTIVE is a B2B marketing strategy consultancy positioned as a "Strategic Translator" — the bridge between business strategy and marketing execution. The brand archetype is Sage (60%) + Ruler (40%). The core ICP: mid-market B2B companies €500K–€5M that know their strategy but can't get marketing right.
This project contains the full brand workspace: the public-facing website, competitive research, brand analysis, and operational tooling for ongoing AI-assisted sessions.
| Area | Status | Notes |
|---|---|---|
| Website | Live | v0.4 — 23 pages, dark theme, amber accent. Palette update (red/marine) pending. |
| Competitor research | Partial | 14 profiles complete. Social metrics + pricing missing on several. 8+ new profiles pending. |
| Brand analysis | Complete | Archetype, ICP, voice, differentiation, white space — all written. |
| Research dashboard | Live | Interactive HTML. Positioning map, brand scores, service heatmap, social benchmarks. |
| Client brief (Notion) | Captured | Captured — needs latest update before applying to website. |
| Website content | Illustrative | Real copy + case studies from Notion brief not yet applied. |
| GitHub repo | Public | github.com/adrianbotan/perspective — public but not indexed / not searchable. Move to private when ready (requires Pro). |
| 1 | Run RESEARCH_BRIEF.md session — extend competitor research, add 8+ profiles |
| 2 | Run WEBSITE_BRIEF.md session — apply Notion client brief + red/marine palette |
| 3 | Build Brand Console Phase 1 — React migration of the HTML dashboard (spec: docs/DASHBOARD_MVP_SPEC.md) |
| 4 | Move repo to private when ready |
All formats available — no account, server, or internet connection required.